China is now the BMW Group’s largest single market and therefore the press conference is an important instrument for BMW to
communicate their market and strategy forecast, new models and latest news to the Chinese press and people. Peter Schwarzenbauer,
Member of the Board of Management presented the China premiere of the new BMW G310R Motorbike and Dr. Ian Robertson,
Member of the Board of Management of Sales and Marketing presented exclusively for the Chinese market in a World premiere the
all new X1 Long Wheelbase.
Michael Kuehbandner was responsible for the implementation of lighting design on site for the press conference and the presentations as well as for the programming and operating of the show.
You can find youtube live recordings of the presentations HERE and HERE