The first European car show of the year is traditionally held in Brussels. Almost all names that were not available
in Frankfurt are on the exhibitor list and even Tesla had a presence in Brussels. While you can not see the cars in
front of people on the press days in Geneva for example, it's the other way around in Brussels. You can watch all the
cars in a very relaxed atmosphere. For the first time in Europe, the revised BMW i8 - for the first time as a roadster
was presented. But the highlight was the very attractive and extroverted BMW X2 which was unveiled in Brussels as a
European premiere at the same day as the world premiere in Detroit.
Michael Kuehbandner was tasked by longtime client BELA from munich for the lighting direction, programming and operating of the press conference and the reveal shows.