Audi Etron CLT 2019

The brand with the four rings presents its first fully electric series-production model, the Audi e-tron. From 0 to 100 km/h (62.1 mph) in 5.7 seconds, and a range of over 400 kilometers are the benchmarks of this SUV. For this electric spearhead a Central Launch Training was held at the Audi Training Center in Munich. In this three month event Audi sales staff from all over the world is invited to learn everything about the new Etron. Extensive workshops and driving experiences are concluded with a lush evening event and dinner. The participants had to solve various teamwork games to unlock a secret product presentation, showing off the new Etron GT, hovering down of the roof. After that the guests are led to a new room to have dinner. The evening climaxes with the performance of Band_It who played an enrgetic set of rock music.

Michael Kuehbandner was asked by lead agency bbo to develop a show and lighting design as well as the lighting programming for this event which involved various timecode shows for the gaming and product show parts and 25 songs for the band.