The shootings and preparations for several different formats that were produced as part of the BMW NEXT GEN 2020 event in the BMW Welt in Munich took over a month. Elaborate XR productions such as the unveiling of the new BMW iX and the conceptual MINI Urbanaut were filmed in a huge LED volume driven by Unreal. Various streaming formats were produced in a specially built TV studio as well as different web formats with well known influencers from the automotive industry.

On behalf of Jerry Appelt Licht Design, Michael Kuehbandner was responsible for the lighting direction, programming and operating together with Markus Neubauer.