AudiTT Central Launch Training 2014

For the Central Launch Training of the New Audi TT more than 30.000 Audi employees and retailers are invited to this event, over 4 months, 5 days a week. The goal is to get to know and to learn everything about the new Audi TT model.

Michael Kuehbandner designed and programmed the lighting for the whole Dinner event with various timecode shows for the car presentations and lighting shows for the live band which plays 26 songs after the guests had dinner and enjoyed the presentations. The Focus of the lighting design for the presentations was to orchestrate the evolution of three generations Audi TT which are shown during the performance in an amazing and striking way and to fit the lighting to the video content to get a conclusive result.