Lufthansa Brand Refresh FFM 2018

Under the motto “Explore the new” the guests were taken on a journey to the world of Lufthansa. The audience became an active part in creating this evening through various interactive tools. By entering the event location and logging on the event web browser, every single guest was welcomed as a shooting star on the digital sky. Undisputed highlight of the event: the first Boing in new livery. A huge videomapping display on the airplane and a timecoded lightshow created an amazing framework for the presentation of the new branding.

Michael Kuehbandner was tasked by TLD Planungsgruppe to create the inital designs, to do the project management for the preprogramming and to take on the communications with the client.